The second advert that really gets me at the moment is the Hibernian TV advert. You know the one that uses the footage of Charlie Haughy telling us to tighten our belts. I guess they didn’t think of this when they used that footage and that somehow highlighting the badness of the past would make us think that here’s a company that cuts to the chase and has no time for those who hoodwink and obstruct? Well just over 5 years ago Hibernian was the first motor insurance company to turn around and tell Irish drivers that the Irish driving test was worthless. Of course they didn’t say that exactly but in a roundabout way they did; they introduced the “ignition” driving test that placed a further obstacle in the path of young drivers with full licenses towards getting cheaper insurance and that somehow a half-day course would eliminate loads of the risk that their hefty statistics claim to otherwise represent. The biggest insult of all was that it completely undermined the official, government backed, Irish driving test by refusing to accept that drivers were qualified. The other thing that relates to that footage of CJ and the motor insurer is that for the last couple of years, while we have all been tightening our belts and getting ready for recession, companies like Hibernian were enjoying record profits in the Irish motor insurance arena. In 2007 the Irish motor insurance industry enjoyed profits of over Eur 357, 000, 000 but of course we’re the ones tightening our belts just like when CJ was buying his fancy shirts – the failure to spot the obvious similarity is frankly baffling and I for one would never hire the genius who came up with that idea for an ad.

Sigh… Rant over.

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Despite Ireland being in recession and despite an emergency, early budget to try to deal with the crisis, and despite a projected shortfall in taxes of €7.5 billion the government of Ireland still sees fit to proceed with a €4 billion plan to develop a small metro system in Dublin. This proposed budget, which will no doubt be inflated as time goes on given government failures with previous capital projects, is equal to over half of the tax shortfall and would put the country in a far better position financially if it was not spent developing a metro line only in Dublin. Many respected business people have already said that building a metro in Dublin will not be a sensible decision nor return any true net worth to the tax payers who are paying for it. In addition, a similar metro project, but more advanced, was completed in Madrid in 2003 at a mere €1.6 billion (http://www.urbantransport-technology.com/projects/madrid/), less than half of the proposed Irish budget. This is a gross misuse of Irish taxpayer’s money and it should be stopped. It’s no more than a vanity project for the government and is far too costly in these times of economic recession and tax shortfalls. Join the cause, let the feeling be known!

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I’m dreaming of a tight Christmas,
With every pathetic government slight.
You may take a ferry, or flight,
And leave Ireland long out of sight.

I’m dreaming of a tight Christmas,
A Christmas when the future’s shyte.
They get a raise and you get plight,
And may all your votes next year be spite.

Merry Recession everybody!

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