It would appear, from this Reg article, that the iPhone-omenon that swept the US earlier this year is not translating similarly across this side of the pond. I have to say that I’m not totally surprised by that news. Any uber-geek that really wanted an iPhone before it was released recently in the UK probably already has one. Anyone else probably isn’t that bothered. The article goes on to say that perhaps lots of units were bought as presents? If so, then what a miserable failing of a new product launch, that people didn’t even want to buy them for themselves. The problem is that the US loves Apple, it’s Mom’s home-made apple pie. People love the idea of being seen with something sexy like their movie star counterparts and the iPhone fits that bill. Lots of people who subscribe to American ideals have iPhones too and then there is the other group of genuine enthusiasts. For me, the iPhone will never be a good idea until such time that pocket-sized nuclear power stations become available to power the device and even then I’ll have issue with needing Sellafield slacks to carry a media player and a phone when I can already do that without contract fees, without much inconvenience, and without any lesser experience. Mobile phones are like Hollywood movies, there’s a new one every month and only the really good ones will last and be remembered for their hugely successful box office takings not for gradually gaining ground. People in the UK and Ireland enjoy style and more importantly function. Both of these are already being met without the need for outrageous contracts and I can’t see many being lured into such when they can carry an iPod Touch with their preferred phone. source: Reg Hardware
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